Buying jewellery is unlike anything else. If you have ever stepped foot into a jewellery store you would have quickly noticed that jewels come with their own language. When you’re dealing with Carats, gemstones, designs and quality, it can be hard to keep up with what’s going on. 

This is why finding the right jeweller is so important. Before you commit to a jeweller there are a few points that you should consider before purchasing any fine jewellery.

Reputation and Credentials

Before you start on your journey to find the perfect master jeweller, do some homework. When starting your search you want to find out a couple of things. The first is how long has the store been in business. A trusted jeweller will have been in business for a while and have a good following. This is where reputation comes in. Ask around or search online to read reviews and find feedback on the store. When buying jewellery you want to make sure the store's reputation meets your standards. Finally, check credentials, a master jeweller will be proud to show off their credentials along with any industry awards and recognition.

Selection of Services

A well respected jeweller will offer a good selection of services. These can include:

  • Sales
  • Repairs, cleaning and alterations (eg, ring resizing
  • Bespoke jewellery design

Knowledgeable Staff

When dealing with a reputable jeweller you want to make sure the staff are knowledgeable in the products they are selling. All staff should be able to confidently answer any question that you may have or be able to point you in the direction of a staff member who can answer your questions. Ideally look for a jeweller that deals in custom designs and lose diamonds as this means they have plenty of knowledge on fine jewellery.

Sound Listener

At the end of the day, a jeweller should be working with you to find the perfect piece of jewellery. Therefore, you want to make sure you choose a jeweller that listens to you. A trusted jeweller will listen to the wants and needs that you have while trying to guide you in the right direction without overwhelming you with too many choices. It should serve as a red flag if the jeweller leads you down a path that doesn’t meet your requirements


While you are there as a customer, your jeweller should work to help educate you on the particular piece you are wanting. For example, if you are looking for a diamond engagement ring, then your jeweller should be giving you information on what makes an amazing diamond ring. From the size, cut and quality of the diamond, having this information on hand will make sure that you really understand the beauty of the piece you end up buying.

Trust Your Jeweller

At the end of the day, you want to make sure you can trust your jeweller. Take the time to forge a relationship and go with your gut instinct. Shopping around and doing your research will mean that you create a relationship with a trusted jeweller that will last years.

Work With Varoujan Jewellers 

The team at Varoujan Jewellers pride ourselves on providing exceptional designs and superior craftsmanship. Our service is unrivalled as we work to build a relationship with everyone who walks through our doors. 

No matter what kind of fine jewellery you are after, our team will be able to help. Can’t find anything that you like? No worries, we are highly qualified and experienced in designing custom pieces that you will treasure for years to come.